Diners Club International
In 2025, Diners Club International celebrated its 75th anniversary with a global campaign honoring its origin story and partner countries. I directed a 10-day shoot to produce visuals, both photo and video, for the brand. After months of preparing, I co-created 21 detailed tabletop sets to showcase the international beverages and used these images to design the anniversary edition, multilingual cocktail book (A5, 159 pages). Final assets were also shared across the brand website, social media platforms, and a Times Square billboard.
Art Direction:
Jacqueline DeWitt, Brandon Graf
Creative Direction:
Scott Serilla
Photography:
Michael Maes
Copywriting:
Kevin Johnson, Zemirah Moffett
Mixology:
Richard Beltzer